Car Purchasing Process - China - September 2014 - Market Share,Forecast

Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.

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Executive Summary

The market
Figure 1: China – Total volume passenger car sales, 2009-19
Companies and brands
Figure 2: China – Top 10 passenger cars brand market share, by volume (%), 2012/13
The consumer
Target consumer groups
Figure 3: China – Car purchasing key target consumer groups, June 2014
Car ownership status

Table of Content

Introduction

Definition
Report structure
Methodology
Abbreviations

Table of Content

Introduction

Definition
Report structure
Methodology
Abbreviations


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