Short/City Breaks - UK - September 2014 - Market Growth and Share

Access to a wealth of digital resources while traveling could see holidaymakers do less research before leaving the UK and instead turn to discovery and impulse-based decisions while travelling. This provides brands with a largely new channel for targeting and engaging with holidaymakers.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Short break market to remain largely flat through to 2019
Figure 1: Total short break market volume, 2009-19
High travel costs to depress domestic market
Figure 2: Domestic short break market volume, 2009-19
Economic recovery and increased competition to drive overseas growth
Figure 3: Overseas short break market volume, 2009-19
Market factors
The impact of costs on consumer sentiment is mixed
British Pound has performed well in the first half of 2014
Jet fuel price remains high but competition is driving down airfares
High domestic travel costs depress regional tourism
Companies, brands and innovation
Flybe to launch a hop-on, hop-off FlyShuttle service
Google acquires smart city guide startup, Jetpac
British Airways and Iberia let customers lock in fares for 72 hours
The Poshpacker targets millennials with cheap, boutique hotels
The consumer

Issues and Insights

How can travel brands capitalise on European telecoms market reforms?
The facts
The implications
What impact will AirBnB have on the short break market?
The facts
The implications

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